CRM

What is CRM?

CRM is an acronym for Customer Relationship Management and it is just that, a customer relationship management system. 

CRM can be broken down as:

  • The Strategy-Philosophy that each company applies regarding its interactions with existing and potential target-customers.
  • The Procedures that a company carries out to implement its strategy. Equipment, staff, flow charts etc.
  • The technology it uses to succeed to the greatest extent in all the above. Technology today is almost in full reflected in the CRM software used by an undertaking.

What does a CRM software do?

Sales management is very important for most CRM software. The emphasis a CRM software may have on sales has to do with the very type of each business and its strategy.

Of course, software can be configured to a large extent based on the requirements of each company.

A CRM can be a useful tool for a business in a wide range of processes such as:

  • Sales prospects
  • Marketing
  • Technical support
  • Customer care
  • Storage of information such as emails, telephone numbers, social media, communication preferences
  • Maintaining a customer’s interactions with the business, while still displaying – even during the time of communication – information that can eventually improve interlocutor’s experience
  • Keeping customers
  • Trying to regain lost customers
  • Marketing cost reduction
  • Human Resources
  • Supply chains
  • Management of suppliers and associates
  • Increase of productivity
  • Facilitate cooperation between teams
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