CRM is an acronym for Customer Relationship Management and it is just that, a customer relationship management system.
CRM can be broken down as:
Sales management is very important for most CRM software. The emphasis a CRM software may have on sales has to do with the very type of each business and its strategy.
Of course, software can be configured to a large extent based on the requirements of each company.
A CRM can be a useful tool for a business in a wide range of processes such as: